You have the idea of bringing live music to your café? It’s certainly a fantastic idea because adding live music to any venue could potentially be a game changer. You draw in the crowds and increase sales so it’s really a smart move for any venue to make. However, when you haven’t tried anything like this before, you can get a bit lost in terms of what steps you should take to make it a success. Not all venues can be successful with live music but it’s good to try nonetheless as the potential is there. The following are a few tips for music in your café and venues. click here for more details.
Have a Cross Selection of Music to Maximize Customers and Sales
If you stick with the same type of music every day or every weekend, you are potentially limiting your customer draw-in. Customers will come back to your venue if they love the type of music they hear but if you are constantly sticking to jazz or swing, it could turn away a lot of customers and that means sales. Instead, you need to consider across selection of themes or music so that you can maximize the amount of customers that come into the venue as well as the amount of sales made. Having specialist themes or days can help but you need to think of a cross section of customers to make live music work for your business.
Get Feedback from Customers
It’s very important to gauge the response from customers and it’s wise to try and get some feedback every few weeks. For example, leaving comment cards on tables or at the counter in the venue can be a great way to encourage customers to offer anonymous feedback. This can allow you to understand who the music is most popular with and whether it’s generally liked or disliked. You can learn so much about the customer’s reactions and whether the music is encouraging them to come back or putting them off! for further info, visit : https://www.york.cuny.edu/academics/writing-program/the-york-scholar-1/volume-6.1-fall-2009/the-social-effects-of-jazz
You Could Opt for Specialist Afternoons
Sometimes, you need to make the music a priority in terms of bringing out the best in the slowest of days. If there are certain days during the week that has poor turnouts for your venue or café,it might be time to offer a specialist music afternoon. For example, you can set a jazz afternoon on a Wednesday to help drum up more customers. However,you could look at a pop themed event on a Saturday or Sunday evening if the customer count is down.
Make Music Work in Your Venue
Surprisingly, it’s a lot easier to make music work in a café or similar venue. There are many who enjoy listening to music when they sit and have a coffee or drink and offering live music can be a great way to encourage customers to return to your venue. Ofcourse, getting the right balance takes time but it’s possible and it’s so important to help encourage more custom too. You can make music work for your café and as long as you don’t isolate loyal customers, it can be a raging success.